The Rush to Fail

"Slow down and smell the roses" may be an old cliché, but it is ever so relevant. You've finished your book, now what? This is the ONE question that determines your fate in the publishing industry:  you only get ONE chance.  Optimize your opportunities. The following is a normal scenario from a new author: I've… Continue reading The Rush to Fail

Marketing 101: Essentials

expectations versus realities

Does Your Book Follow the “Code”?

Jodie Archer had always been puzzled by the success of The Da Vinci Code. She’d worked for Penguin UK in the mid-2000s, when Dan Brown’s thriller had become a massive hit, and knew there was no way marketing alone would have led to 80 million copies sold. So what was it, then? Something magical about… Continue reading Does Your Book Follow the “Code”?