Marketing 101: Essentials

expectations versus realities

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Does Your Book Follow the “Code”?

Jodie Archer had always been puzzled by the success of The Da Vinci Code. She’d worked for Penguin UK in the mid-2000s, when Dan Brown’s thriller had become a massive hit, and knew there was no way marketing alone would have led to 80 million copies sold. So what was it, then? Something magical about… Continue reading Does Your Book Follow the “Code”?