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Marketing 101: Essentials

I’m getting pretty used to opening my front door and finding a package waiting for me.  What did I order this time?  Sometimes I can’t go to sleep, so I stay up and entertain myself with shopping sites.  It’s amazing what I think I need at 2 AM versus what I think I need at 2 PM!  
So there’s this huge package on my doorstep, evidentally dropped by a drone since I never heard a delivery truck.  The heavens dropped this here by magic. Must be something great inside. And. It’s. FREE!!!
Hours later…
Um, I have all these nice little colored boxes of various sizes.  It was quite thrilling to open each one, but all I see are some weird pieces and paper with tiny printing on it.  Oh no!!  I have to read INSTRUCTIONS.  It probably looked good in the ad, but now I have to put it together?  Really??  
My favorite expression right now is expectations versus realities.  This box EXPECTS me to assemble the parts–ha!  Not my forté.  However, when I ordered this, I must have believed there was some real component to it that would have a REAL impact on my writing career.
So, let’s unwrap each box together and simplify the assembly.  You will not need any special tools unless you need some special tools.
The Copper Package
There are essentials to marketing anything today.  The book industry is tough.  If you think you have just written the Great American Novel, maybe somebody but you should know about this revolutionary piece of literature.  How do you get the word out?  Open the box and start with #1.
#1  You must have a website.  No website=pretty much nothing.  Don’t expect to be acknowledged as an author or sell any books without one. Brick and mortar is going the way of dust.  When a client of mine described what the closing of a Barnes and Noble did to her community, I was shocked.  Yes, I can and do, obviously, order online, but when it comes to books, I’d like my experience to be in a store.  That is exactly how many authors gauge their success:  I got into B&N!!  Yeah! Get a website.  If you know what you are doing, you can go to Wix, Weebly, use Apple templates (Sandvox)–anything to get you started.  Minimally, you should have a page about you, a page about your book, a way to contact you and order the book, and a blog so you can stay in touch with fans.
Price: minimum is free
#2  You must have a domain name appropriate for your site. GoDaddy or other websites will offer you the opportunity to purchase one there.
Price: $100+
#3  You must have a professional email address.  If you are currently using slutty909 or cock#1, get a new one.  These look like you are immature or don’t take your writing seriously. Yahoo and gmail addresses are usually accepted, but rather than take the chance, change to one that reflects you as the professional writer you are.  This will be included in your website hosting or domain name.
Price: free as included
#4. You must have a Facebook account.  Whether you like it or not, there are millions of active people and groups on Facebook.  You can control who sees what, but remember your goal is to get your name out there and sell books.  Authors survive and build reputations based on exposure. I do agree that FB only targets people over 30.  There are similar ways, but different methods, to reach the under 30 crowd.  If you are Facebook shy, ask someone to set you up.  You will need a profile page and a post page.
Price: free although you can purchase FB ads
These are just some groups I have found lately that look very promising: Writers’ Group, Children’s Book Reviews and Promos, A Place to Promote Children’s, Reviewmates, Writing for Children: A Community for Kidlit Writers, Writers Helping Writers, Fiction Writing, Writers Assembled.  More pop up every day.
#5  You must have a professional headshotDo not use a selfie.  Those things you have hanging on your wall that you don’t really notice get quite the attention when they look like alien antennas or something sticking out of your head.  Maybe you know a photographer or can watch for specials.  Conferences generally offer free or very inexpensive headshots.  NOTE:  you do not own that photograph even though you paid for it.  The photographer owns it.  You will need a signed release.  Most photographers have the paperwork.
#6  You must have a business card that advertises you as an author or writer.  The best ones I have seen are very simple:  a cursive or printed name of the author with “author” below it.  Detail information can go on the reverse side.  This is your job, not a hobby or something you do when time affords it.  Take your writing side seriously.
Tomorrow, we’ll discuss the bronze plan.  Obviously, that package has more to assemble and may require some outside assistance.  Just saying…
marketing, publishing process, successful writer, Writing

Author Platform Rocket

Fiction Authors 

We’ve Already Handed Authors Over 1.5 Million Subscribers!
Let Us Do Your Marketing & Build Your Newsletter FOR YOU
While You Concentrate On Writing More Books
(The Way It Always Should Be)

Finally! An Author Marketing Solution Working As Hard As You Do…

Just 100x Better.


Simple Newsletter Growing Subscription


Automated Subscriber Capture & Export


Totally Hands Free Marketing Campaigns


Powerful Training Helps Build Your Buyers

We Are The Secret Platform Building Weapon Trusted By Established, Bestselling Authors As Well As Those Just Getting Started!

I’m one of the lucky authors to join this program. The subscribers from Author Platform Rocket are way more responsive than my original email subscribers had been. My new list is full of more targeted subscribers than even ones that came from my blog. They loooove what I write and it shows in how they respond.

I’d done the FB ads on my own and not only did they take a long time I just couldn’t make them work. Not like this.

I now have a platform that loves to read AND loves the genre I write. My open rates from this program are way better than my original list. Mostly between 60%­ – 80%!

Cheri Schmidt
International Bestselling Author Of The “Fateful” Series With Over 100,000 Downloads Worldwide

When I ran my giveaway with you I added more subscribers to my newsletter in one month than I’d added in the past couple of years on my own! Very happy with the service and I’ll continue investing in this great platform

Marissa Farrar
Bestselling Author Of Over Twenty Novels

Y’ALL ROCK!   I have NEVER been disappointed with anything from you!  I am THRILLED y’all are here to take the guesswork out of building my list for me and I look forward to the future.
I further see a rise in my average daily sales from 250 to over 300 books!! I attribute that in large part to the new readers y’all are bringing me because at this point I am using no other advertising!

Julia Mills
New York Times and USA Today Bestselling Author of the Dragon Guard, Kings of the Blood and ‘Not-Quite’ Love Story Series

I just sent an email out yesterday with the subject line “Have you seen these books?” I made  twice as much from that email as I did from a similar email at the beginning of April, all  because my list is bigger, thanks to you guys.

Kevin Tumlinson
Award Winning, Bestselling Science Fiction & Thriller Author

It’s Time to Stop Publishing Like It’s 1999…

Get Your Books Directly Into The Hands Of Readers Who Are Interested & Excited To Hear About Your Writing!

Pay As Little As $3.23 Per Day For Us To Do your Platform Building For You

With open rate averages from 32% to as high as 89.1% we are blowing away industry standards across all genres to help you get real eyes on your books and build a strong, healthy, dedicated following…

(Open rate statistics for the publishing industry at large put them at 19% –  23% on average)

We Create, Run & Manage All Advertising Systems To Help Grow Your Newsletter In House & Send You Your New Subscribers Each DAY!

Ready For More?  Watch Below To Hear Our Founder Break It All Down For You In Bottom Line Basic English

Our Free Training Will Teach You Exactly How To Automate Your Systems To Help Transform More Subscribers Into Readers, Reviewers & Book Buyers!

Whether you have been building your newsletter for years or are just getting started, Author Platform Rocket will deliver new subscribers every month while taking you by the hand, showing you how to create automated messages & systems to make the entire book selling process totally effective and totally hassle free.

Seamless Uploading To All Of The Major
Email Marketing Platforms For Easy Messaging

“Unrivaled Training & Support”

ico1Powerful & Proven Book Selling Training: Get instant access to step by step training videos showing you exactly how to set up simple automated systems to transform subscribers into readers, buyers, reviewers and more!  We’ll even show you how to launch your next novel, set up a review team, manage your ARCs and much, much more!


Knowledge Base: Comprehensive, impressive & logical access to questions helping you get started faster and easier.



Unmatched Support: Our friendly team are there to assist you and work with you until everything is working just the way you want it to!

100% CAN SPAM Compliant

We have gone through great lengths to ensure that Author Platform Rocket complies with the CAN SPAM regulations to help keep you and your author business safe.

  • Bold, Clear Disclaimers & Multi-Click Subscription Requirements
  • Clear reader agreements and explanations.
  • Append T&C/Privacy Policy upon signup
  • Append Opt-out to each message (in bold)

Here is a breakdown of the exactly what you will be getting with
Author Platform Rocket and what it can do for you and your business TODAY

Join AuthorPlatform Rocket Today!

Take Full Control over your newsletter building, book Marketing leveraging proven hands-free systems brining you a hyper-engaged reading audience!

Currently Servicing: All Romance Genres, All Sci Fi & All Fantasy!  If You Are Wondering If We Service Your Genre Simply Send Your Book Links To We Will Check Them Out And Let You Know Right Away!

Frequently Asked Questions

How Many Subscribers Can I Expect Per Month? 

That totally depends on which level of the program you select.  It’s vital to keep in mind we will deliver your monthly quota broken up DAILY!   Yes!  That means you won’t need to wait 30 days before receiving new people!  That means if you select the 225 lead level you can expect to receive 8 new subscribers per day.  The next level up is 475 leads per month which breaks down to 16 new subscribers per day.  After that we have the 750 per month level which will give you 25 new subscribers per day.  If you would like to receive a larger volume please contact us!

How Much Is The Total Cost For This Program?  Are There Any Hidden Fees?

No, there are no hidden fees.  The total cost of this program is totally up to you and based on the total volume of subscribers you would like to receive.  There are literally no other charges. NO set up fees!

What If I Have No Idea What To Say To These Subscribers? 

We hear that A LOT from authors.  That is why we have created one of the most comprehensive training programs on the planet on how to best leverage your new people!  Not only do we provide you with best practices on how to communicate, we provide an extensive training program that will help you decide what to say and when!  Yes, it can be done and at the same time made into an automated, book selling, relationship building machine WITHOUT being salesy or SPAMMY.

Can I Send My New Subscribers To My Book Sales Page As Soon As I Get Them?

Please don’t.  Going directly for the jugular is often the best way to drive your new people away.  You must keep in mind this is the very 1st step in a “get to know you” process that can continue and develop these people into strong readers, buyers and more.  We strongly recommend following our best practice guidelines when it comes to introducing new potential readers to your books.  We provide you with ALL of this information in a step by step format.  Best practices do NOT include going directly for the sale.  In fact, we push you to give them a taste of your writing for free before asking anything of them.  Either send them a link to download a free copy of a well written novel in your series, a killer short or something else that will allow them to really dive into the world you’ve created.

What Genres Do You Work With? 

Right now we work with all major and minor subgenres of romance, science fiction and fantasy including YA and NA.  We do not work with children’s books or nonfiction (yet).  As we roll out to new genres we will be updating this.  If you have a question about weather APR is right for your books just reach out!  We will totally take a look and let you know.  You may contact us at

Do You Still Run Giveaways Or Is APR 2.0 Different? 

When APR first started we ran a TON of giveaways using paid promotions and it was super awesome!  But as we evolved we discovered vastly more powerful ways to find readers for authors.  That’s why after almost 2 years and tens of thousands of dollars in development we can now boast that our excellent service runs on the backbone of original, state of the art software and time powerful, time-tested marketing methods.  Both of these facts allow us to deliver to you subscribers at a lower cost, faster and with more precision than ever before!

Our authors asked and we listened!  Now, as the APR service evolves we will continue to provide you with even more hands-free methods to help grow your author platform and sell more books!

Welcome to the future of author marketing!

Who Is Author Platform Rocket Perfect For?

APR is for fiction authors who have at least one book (or short) published either with a publisher or self-published, and want help growing their subscriber base so they can focus more on writing.

This is a program for authors who understand the vital importance of daily newsletter building because that is the most powerful way to sell more books.    APR is not for authors who are looking for a short term solution to launching a new book.  This program is about building your business over the long term.

Vital: This program is not a single hit, do it once and you’re successful sort of thing.  While there are no commitments or obligations it is of the utmost importance to understand you’ll want to stick with us for the long term.  What we do is build your platform so as you grow your catalog you can sell more and more books and have more and more dedicated readers.  That is not something which happens over night or in a single month.

How Is APR Different From Other Programs Out There? 

At this time there are no other programs like APR servicing the fiction author community with a long term, platform building solution.  Virtually all other subscriber building methods focus on hyper fast, low result, short term methods that too often produce too many problems and not enough readers.  APR is designed to be the perfect fix to the most pressing issue facing authors today: having consistent, daily list building marketing that actually works.

With APR we focus on driving readers via paid ads as well, other promotional tactics as well as our extremely established book discovery ecosystems.   You see it all comes down to quality of traffic that then becomes subscribers.  Once readers see you they see only you because you get your own, custom landing page that’s about you and your books.

How Are You Getting All These Readers?

We run comprehensive author marketing programs that allows us to tap into hundreds of thousands of readers across almost every genre on a daily basis.  We use cutting edge lead generation techniques as well as advertising to get books and authors in front of these readers in ways that most authors cannot.

As we build these subscriber bases we present the readers with various books & authors, allowing them to decide if they would like to read or know more.  This is how they come to you.  We have built highly advanced, custom software which runs in the background making sure each reader and each author who are part of the program get the exact right books for them.

If I’m Part Of The APR Program Should I Continue To Promote On My Own? 

We at APR are massive fans of the ABP methodology (always be promoting).   While our advertising and marketing techniques allow us to reach readers in ways most individual authors are unable to, we still think it’s a great idea to hustle up your own dinner every now and then.

What that means is if you see a great, short term opportunity to build your platform you should take it!  Now this isn’t to say you need to swap one for the other, in fact you should always have multiple marketing campaigns going at any given time.  (We teach how to schedule this inside APR in the training area!)  Our goal is to solve the #1 issue facing authors and provide consistent, daily marketing which grows your platform, reach and finally book sales.  We do what we do really well!  In fact we are so sure of this we don’t have any contracts or commitments!  So when you come across an opportunity that looks great there’s no reason to stop the service, just button on what you’re doing as well!  Then get back to writing!

Join Us Now And See Why We Are The #1 Choice Of Automated Subscriber Building With Fiction Authors World-Wide! 

Also, if you have any questions please feel free to email us:

We look forward to helping you build your audience and author platform!

Thank you so much,

The Author Platform Rocket Team

Brenda Hodnett, Keri De Deo, marketing, Romance, Writing, Young Adult, young adult fiction

Marketing Your Romance

Welcome to the best spot for romance authors to reach thousands of fresh readers!

Below this you’ll see the links to grab your newsletter promo, but first we wanted to take about 13 seconds to give you a general idea of exactly how we can go above and beyond to help you sell a TON more books.

We’ve been at this “author marketing” thing now for quite a while and now help almost 15K authors across a large number of genres sell more books & build a thriving business.  Our multiple book discovery ecosystems can reach up to 3 million readers each week and connect authors to massive audiences of readers through our various promotions.  Below we will break down a fast menu of services for romance authors that have been proven to not just work but often blow the doors off expectations.

And if you ever have questions or needs you can’t find the answer to… no problem!  That’s why we developed a now legendary support department just for you!  If you have any questions or need to know the availability of specific programs you can always hit “reply” and ask!

Thank you so much for joining us and we are super excited to work with you!

The RomanceDevoured Author Promotions Team

Newsletter Sponsorships | Newsletter Building | Boxed Set Publishing & Promotion

Most Popular – Book Your Newsletter Promotion: 

Do you want more sales & downloads fast?  Book your newsletter promo with us that will also blast through FaceBook, Twitter & land in the emails of over 25K subscribers.  All in all we have a combined reach of between 50K – 75K readers per week.  You may feature either a free book or a $.99 book!  Sales are always great because readers tend to jump at those opportunities more than a full priced.

All slots are 1st come 1st serve.  We often fill up pretty fast and have to book out weeks in advance.  HOWEVER, we will also do what ever is needed to make sure we can hit your date if you have a promo date you need.

If you have any questions and/or need to do bulk ordering simply hit “reply” and let us know what you need.

Grab your spots here: (order up to 4 at once!)

Let Us Grow Your Email Newsletter:

The main reason you’re here is because we have a powerful newsletter.  Every day we grow our reach using paid advertising to get more and more readers subscribing so we can connect them with you.  Email, even today, is still the most powerful form of promotion open to every author.  Yet a lot of authors don’t focus on it.  The reason?  It’s A LOT of work.  That is unless you let us do it for you.

We’ve developed a system that has already handed out over 1.5 million subscribers to authors and is open for you to use for less than $1 per day!

You can watch a short video breakdown on exactly how it works here >>

Get Paid Royalties & Keep All Your Rights!

As you might imagine, when we announced we were going to start publishing boxed sets, giving all the authors a cut AND letting everyone keep their rights, it sold out pretty fast!  We open up a new set with a new romance theme each month.

There are only 20 spots per book and they tend to sell out quickly!  To get the dirty details & see what our latest theme is you can click here >>

Hate Marketing?  Let Us Do It For You!

Over the years we have had many authors request “agency” level marketing services.  We now take on a small number of top level authors every few months and completely take over as their marketing department.

As of the writing of this email we can manage up to $1mill per year in author ad spend and cover services including

  • All elements of FaceBook ads
  • All elements of AMS ads
  • All elements of coordinated media(newsletter promo) buys
  • Launch & business development strategy
  • And a lot more

There are two levels to this agency program and one is by application only.  You can watch a short video about it here.  The link to the application form can be found in the video description

The other level covers AMS + coordinated email marketing.  For more information on that please hit “reply” and ask about.

What To Expect From Us

We have a lot of love for the authors who invest in promotions with us and always let them know about new services/products first.  Once you make your first purchase you’ll be on the VIP list and will get heads up reminders about open spots (called remainders).  We will also be emailing from time to time with questions as well as marketing training!

Below this you will find links to our podcast which helped one author generate over $100K/month with their books!

For more info about us and our founder you can check out the show here >>

Can’t wait to work with you!

Hit us back if you have any questions!

Chat soon,

The RomanceDevoured Author Marketing Crew

Author Marketing Training & Mindset With Our Founder

Part 1: 3 Steps To Winning The Author Game Every Time 

Part 2: How Long Does It Take Success To Show Up (And How To Make It Faster)

Part 3: Setting Up Effective, Long Term Author Marketing Strategies 

Part 4: Am I Selling Out?  Kevin Tumlinson & The Power Of “Pivot”

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Indie writing, marketing, Publishing, Writing

Does Your Book Follow the “Code”?

Jodie Archer had always been puzzled by the success of The Da Vinci Code. She’d worked for Penguin UK in the mid-2000s, when Dan Brown’s thriller had become a massive hit, and knew there was no way marketing alone would have led to 80 million copies sold. So what was it, then? Something magical about the words that Brown had strung together? Dumb luck? The questions stuck with her even after she left Penguin in 2007 to get a PhD in English at Stanford. There she met Matthew L. Jockers, a cofounder of the Stanford Literary Lab, whose work in text analysis had convinced him that computers could peer into books in a way that people never could.

Soon the two of them went to work on the “bestseller” problem: How could you know which books would be blockbusters and which would flop, and why? Over four years, Archer and Jockers fed 5,000 fiction titles published over the last 30 years into computers and trained them to “read”—to determine where sentences begin and end, to identify parts of speech, to map out plots. They then used so-called machine classification algorithms to isolate the features most common in bestsellers.

The result of their work—detailed in The Bestseller Code, out this month—is an algorithm built to predict, with 80 percent accuracy, which novels will become mega-bestsellers. What does it like? Young, strong heroines who are also misfits (the type found in The Girl on the Train, Gone Girl, and The Girl with the Dragon Tattoo). No sex, just “human closeness.” Frequent use of the verb “need.” Lots of contractions. Not a lot of exclamation marks. Dogs, yes; cats, meh. In all, the “bestseller-ometer” has identified 2,799 features strongly associated with bestsellers.

If you’d like to read more, this article is available at