And The Winner Is….

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Crystal Publishing is proud to announce that Jack Gregson & The Forgotten Portal has just won a Moonbeam Award in YA Fantasy.

Something has changed at the Gregson Manor.  An evil force from the family’s past has returned to upheave their lives.  Jack and his cousins explore the family secrets as they are pulled through a portal into a universe of endless worlds and possibilities.  Together, they race to escape and destroy the evil Theorden and his followers who strive to unlock the power of the Forgotten Portal and wreak havoc on Gregson Manor and the World.

Available from Amazon.com or lulu.com.

 

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Back Cover Art

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After concentrating on front cover art, I have moved on to back cover art. The back of the book is just as important as the front cover.

This discussion is probably moot if you are publishing only e-books, but I found an entire new world of design for physical books.

The front cover should catch your eye; the back cover should persuade you to buy. Your book back cover text is the foundation for your entire book marketing campaign.

The back copy shows attention to detail.

What you say on your back cover not only has the power to turn your book into a bestseller, it will also:

__ Position you as the obvious expert in your field
__ Get the attention of major media
__ Get you booked as a speaker
__ Help you command much higher consulting fees
__ Leverage your expertise into a lifelong stream of products and revenue

(http://www.writetoyourmarket.com/book-back-cover-text/)

The following are some good articles and advice.

Joel Friedlander: http://www.thebookdesigner.com/2013/05/casey-demchak-back-cover-copy/

blueink: http://www.blueinkreview.com/connections/tips-interviews-and-/back-cover-copy-to-publicize-your-self-published-book

http://bookcoaching.com/sell-more-books-back-cover/

http://bookmarketingmaven.typepad.com/book_marketing_maven/2011/02/how-to-write-a-back-blurb-for-your-book.html

FAQs: http://www.selfpublishing.com/faq/?id=6

Watch my Pinterest page. A picture tells a thousand words. The new Harry Potter back cover is really fun. http://www.hypable.com/2014/08/05/harry-potter-uk-back-cover-art/

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