Marketing for Success 101: Bronze

Standard

Yesterday we put the Copper Package together.  Or at least, I’m assuming you did that because the Bronze package is built on top of it.  If you haven’t put the Copper Package together, then stop reading and go back to that task.  You must have the essentials or foundation before you can build up and out.
The following 5 marketing strategies are free, but could be a bit daunting at first.  Don’t aim for perfection.  It will come.  Just practice incorporating these new strategies into the platform you have built.

  • Blog
  • Virtual blog tour
  • Podcasts
  • Book trailers/picture story
  • Press release

iu-2.jpegOnce you get your website together, you should have the option of adding a Blog. I use WordPress and have it integrated into my website. WordPress also links to FB, Twitter, SnapChat, Tumblr, etc.

The most commonly asked questions about blogs address content. What do I want to say? The easiest way to get started with a blog is to simply tell the story of your writing experience.  Maybe you have a cover design. You can post that. A blurb of the story.

NEVER, EVER throw anything away.  Yes, your editor may have just cut 100 pages of your favorite action scene, but it’s not over yet. When you become rich and famous, you can pull out those cuts and publish an uncut version. Save your doodles. Save. Save. Save. Even if you want to trash it: SAVE.
Write one blog per day.  Respond to people who make comments or ask questions and follow as many as you are comfortable following.

Price: FREE

iu-3.jpegOh dear. First a blog, and now this?  What is a blog tour, anyway?  Generally, a tour lasts about two weeks. An author “visits” a new blog every day, while promoting each stop on social media. Whether an author chooses to hire a publicity professional to book a tour, or decides to go it alone, a virtual book tour is increasingly an important part of the publication process.
You may need help getting this together.  Plan it about 6 months before your release, or use it to promote an online release
Many different companies will design a plan for you.  Just Google virtual blog tours, blog tours, or book tours.
Price:  $300+

Podcast.jpg

A podcast can be an audio or an audio with video.  You will need a means to capure audio and video, like FB Live.  And what do you talk about?  Put together a list of interview questions.  Maybe a friend could ask the question for you.  Then you just talk about what you know best:  your experience of writing a book.

Price:  Free

Booktrailer.jpg
A book trailer is like a movie trailer.  You will see them on FB and YouTube.  They are short videos.  Microsoft’s Photo Story is good for this.  You will need some pictures, music, and a script.  I tried doing this without a script.  Total waste of time unless you’re really good at talking on the fly.  Watch for copyright notices on pictures and music.  Go to the Public Domain if you are worried.
Price: Free
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Press Releases should be written by your publisher for immediate release.  If you want your publisher, PR agent, editor, etc. to send out press releases on your behalf, be sure to provide email addresses.  Don’t just say I want a press release in the Baltimore Sun. It is hard to find email addresses for a lot of firms.  Do your research.  I’ve spent an entire day looking for one newspaper’s email address.  I have given up on several others.  Remember:  there is a division of labor here. Whoever writes the release should not have to spend more time researching addresses (or reading your mind), unless that is part of your contract.

Price:  Free

Do some playing around and see what works for you.  Tomorrow we move on to the Silver Package, which means you must have the Copper Package under control.  It’s always going to go back to that one.

 

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