Marketing 101: Essentials

expectations versus realities

Marketing for Success

This week's blog material extends beyond the publishing process.  If you think about the comparison of a baby and a book, you'll see they have many things in common.  Let's say the making of a baby takes at least 9 months.  Perhaps there were other attempts that took quite a while.  So now the making… Continue reading Marketing for Success

Does Your Book Follow the “Code”?

Jodie Archer had always been puzzled by the success of The Da Vinci Code. She’d worked for Penguin UK in the mid-2000s, when Dan Brown’s thriller had become a massive hit, and knew there was no way marketing alone would have led to 80 million copies sold. So what was it, then? Something magical about… Continue reading Does Your Book Follow the “Code”?

Thanks to the Jenkins Group

Crystal Publishing has hired the Jenkins Group for Marketing and Distribution.  We would like to thank them for all they have done to help this difficult process along.  @crystalpubs2014 Each author will be featured in newspapers and on television stations of their choice.  Be sure to watch for these releases. http://www.jenkinsgroupinc.com   Home of the Moonbeam… Continue reading Thanks to the Jenkins Group